PULL&BEAR / STWD Social Media Campaign

PULL&BEAR / STWD Collection

Shot on film and iPhone, this social and digital project for PULL&BEAR’s STWD collection captures a fresh, youthful perspective rooted in the energy of Los Angeles. Produced and created by NAP, the content blends analog texture with native mobile storytelling, creating an authentic visual language that resonates with younger audiences.

Set across iconic and everyday LA locations, the series explores spontaneity, movement, and self-expression, translating the STWD collection into a dynamic mix of editorial-driven visuals and social-first content designed for digital platforms.

Produced in Los Angeles