NETFLIX / SQUID GAME GLOBAL ACTIVATION

NETFLIX x SQUID GAMES

For the promotion of the latest season of Squid Game, we supported the production of a nationwide rollout spanning activations, press tour coverage, social-first content, and large-scale flash mobs across the U.S. From Dallas and Pittsburgh to Las Vegas and New York City, we coordinated on-the-ground production, content capture, casting, and wardrobe to ensure each activation felt immersive, precise, and unmistakably Squid Game.

In New York, our role expanded into full press-week coverage, following the actors throughout their television appearances and public engagements. Guards seamlessly accompanied talent across shows and through the city, extending the universe of the series into real life and creating continuous, highly shareable moments.

The result was a highly successful, culture-defining campaign—shortlisted at Cannes Lions International Festival of Creativity and awarded a Silver Lion—that generated more than 97 billion views across the full campaign lifecycle, cementing its impact both creatively and at global scale.

Produced in Los Angeles, New York, Pittsburg, Dallas, and Las Vegas