Lipton Hard Iced Tea / Intergenerational Party Campaign

LIPTON / BABY BOOMERS

For Lipton Hard Iced Tea’s new campaign, “Boomers vs Millennials,” we conceived and produced two projects in one—delivering a fully integrated video and stills campaign within a single production. Shot in Los Angeles, the concept brought different generations together in a shared party setting, turning contrast into connection and humor into a unifying language.

With a cast of 35 extras, the shoot was designed to feel energetic, spontaneous, and culturally mixed, while remaining tightly orchestrated behind the scenes. Video and photography were developed in parallel, ensuring visual consistency across all assets while allowing each medium to have its own rhythm and storytelling approach. From casting and choreography to art direction and on-set execution, NAP led the production end to end, creating a dynamic campaign that captures generational clash, coexistence, and celebration—positioning Lipton Hard Iced Tea as the common ground where everyone meets.